Trainers and leaders need to measure success. Measures of success demonstrate the organization does things correctly and does the correct things. Trained tasks support the organizational mission, the organization’s why. Trainers measure performance and leaders measure effectiveness. Understanding the difference ensures organizations correctly apply the correct measures to tasks by the right people.
Performance measures are those things that show we are doing something correctly. Examples include demonstrations of completing a task within a set of given guidelines, passing a test demonstrating knowledge of selected ideas, or achieving a certain result we believe leads to effectiveness. All these examples show the task is being performed correctly. These are the measures a trainer uses to demonstrate tasks are understood and performed correctly. Front line leaders use measures of performance to demonstrate assigned tasked meet defined standards.
Effectiveness measures are those things that show the organization is accomplishing its mission. Effectiveness is harder than performance to measure because organizations often have poorly defined missions. Effectiveness comes down to an individual or organization being able to focus on their one reason for existing. Examples of effectiveness measures include things like changes in behavior favorable to the organization, increased trust between employees, customer loyalty, or improvement in a given condition. Measures of effectiveness demonstrate mission accomplishment by the organization.
Organizations must understand and communicate why they exist in order to be able to measure effectiveness. Jim Collins talks about businesses that learn how to laser on their purpose for existence. Great businesses last because they were designed well in the beginning, or transform to meet changing times. There are many books that talk about the importance of why including Simon Sinek’s Start with Why, and Stephen Covey’s First Things First. Senior leaders use measures of performance to determine success when the organization meets its mission.
As leaders and trainers measure success, they need to learn how to measure both performance of individual and collective tasks, but also the effectiveness of those tasks. Everyone may be doing everything well, but if they are doing the wrong things, they fail. Knowing which measures to use and when help organizations ultimately complete their mission. Find your why; determine what an how to achieve it, then measure your success.
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Photo Credit
Measured by Michael Coghlan from flickr.com under a Creative Commons License

Companies carefully develop and vigorously safeguard their corporate logos and trademarks because the leaders understand the importance of brand. Logos speak for the company, what it makes, and stands for. Some trademarks become terms for common items, actions, or a range of products. Years ago people would Xerox a copy when they wanted a photocopy. Everybody had a Frigidaire even if their refrigerator was a Whirlpool. Today if you want to find out some piece of information, you Google it. Mention these names or show their logos and people create a vision of excellence in each of those industries. The trademark is the company and people know the values of each. Artifacts, such as logos and trademarks, are the visible representations of an organization’s culture and values. Other aspects of artifacts include customs, traditions, celebrations, buildings, and attire. Leaders can use artifacts to change behaviors of stakeholders to align with desired values.
Rules tell each employee what to do and what not to do in a given situation. The problem with rules is no organization can write a rule for every situation, and organizations like the VA have tried. Often rules conflict in a given situation. When faced with a situation not covered by a rule, or one where the rules provide conflicting guidance, people have to make decisions. That is why guiding principles are necessary.
instead of rules that fence in options. Guiding Principals develop effective organizations. They create a climate for employees and junior leaders to safely take risks within established areas. Leaders use mistakes as learning opportunities for the employee and others. Employees respond to increased trust by finding improved ways to accomplish the organization’s mission. All stakeholders receive the results they expected. By using guiding principals, people find their own route to success within establish boundaries. Now is a great time to review your organization’s principals and determine how you can improve them for increased success in the coming year.
