Trainers and leaders need to measure success. Measures of success demonstrate the organization does things correctly and does the correct things. Trained tasks support the organizational mission, the organization’s why. Trainers measure performance and leaders measure effectiveness. Understanding the difference ensures organizations correctly apply the correct measures to tasks by the right people.
Performance measures are those things that show we are doing something correctly. Examples include demonstrations of completing a task within a set of given guidelines, passing a test demonstrating knowledge of selected ideas, or achieving a certain result we believe leads to effectiveness. All these examples show the task is being performed correctly. These are the measures a trainer uses to demonstrate tasks are understood and performed correctly. Front line leaders use measures of performance to demonstrate assigned tasked meet defined standards.
Effectiveness measures are those things that show the organization is accomplishing its mission. Effectiveness is harder than performance to measure because organizations often have poorly defined missions. Effectiveness comes down to an individual or organization being able to focus on their one reason for existing. Examples of effectiveness measures include things like changes in behavior favorable to the organization, increased trust between employees, customer loyalty, or improvement in a given condition. Measures of effectiveness demonstrate mission accomplishment by the organization.
Organizations must understand and communicate why they exist in order to be able to measure effectiveness. Jim Collins talks about businesses that learn how to laser on their purpose for existence. Great businesses last because they were designed well in the beginning, or transform to meet changing times. There are many books that talk about the importance of why including Simon Sinek’s Start with Why, and Stephen Covey’s First Things First. Senior leaders use measures of performance to determine success when the organization meets its mission.
As leaders and trainers measure success, they need to learn how to measure both performance of individual and collective tasks, but also the effectiveness of those tasks. Everyone may be doing everything well, but if they are doing the wrong things, they fail. Knowing which measures to use and when help organizations ultimately complete their mission. Find your why; determine what an how to achieve it, then measure your success.
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Measured by Michael Coghlan from flickr.com under a Creative Commons License